Trade Show Follow-up: The Ultimate Competitive Edge
• Your booth was jammed packed with customers and prospects, and you have hundreds of leads. • Your CEO was a featured speaker at the conference • You won an award for the best innovative product or service
PETERBOROUGH, NH, June 10, 2010 /24-7PressRelease/ -- Join us for
"Trade Show Follow-up: The Ultimate Competitive Edge"
Wednesday, June 23rd 12-1pm EST:
• Your booth was jammed packed with customers and prospects, and you have hundreds of leads.
• Your CEO was a featured speaker at the conference
• You won an award for the best innovative product or service
Yet none of this matters AFTER the show.
In fact, statistics show that over 70% of trade show leads are never followed up. In this 60 minute webinar, we will share cutting-edge strategies and tactics to ensure leads are followed up with and converted into sales after the show. With senior management scrutinizing tradeshow costs now more than ever, we'll show you how to get ahead of the lead follow up curve and look like a hero to your colleagues and boss.
The hour-long webinar will cover:
• Misconceptions about effective lead follow-up
• Processes, plans and pitfalls in lead follow-up - regardless of company size
• Case studies from companies who are turning trade show lead management into a significant competitive advantage, including learning lessons from their mistakes
• Lead follow up collaboration tactics between marketing and sales
• Strategies to gain support from your CEO and CFO to fund your lead follow-up efforts
About the Presenter:
Joyce McKee of Let's Talk Trade Shows has a broad perspective on the trade show and event industry starting as an exhibitor 25 years ago. Joyce KNOWS the lead process forwards and backwards. For 12 years her former firm had a call center function and she created and followed up on all types of leads for major corporations.
Her philosophy is to "be brilliant at the marketing basics." She fully understands the basics and how your company can leverage them to create a competitive advantage and boost sales.
Joyce is the blogger for IAEE's entities - CEIR and The International Center for Exhibitor and Event Marketing.
Sponsors:
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iLeads from Bartizan: No-Hassle Lead Retrieval
Focus groups that included exhibitors and event organizers told us what they disliked about lead retrieval - and we listened. The result is iLeads, a new and better way to collect, qualify and manage tradeshow leads. iLeads eliminates the complaints voiced by our focus groups. iLeads runs on the iPhone, the iPod Touch and the iPad. iLeads: No-hassle lead retrieval that produces superior tradeshow results.
For more information contact Elizabeth Mazei at (800) 899-2278, ext. 102 or visit www.bartizan.com.
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Leadature from PRMconnect: The Perfect Solution For Lead Management
Leadature is the perfect paperless lead management system that automates and merges electronic collateral distribution with lead tracking. Leadature generates individual lead profiles for each customer, tracking not only which customers came to the exhibit but also the specific product information in which they expressed interest. Leadature updates this information real time long after the show to ensure relevant customer follow up.
PRMconnect's Leadature improves sales and proves ROI.
For more information please contact Bill Kahn at (702) 818-2512 or visit www.prmconnect.com
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IAEE
The International Association of Exhibitions and Events is today the leading association for the global exhibition industry. Today IAEE represents over 8,500 individuals who conduct and support exhibitions around the world.
Press Release Contact Information:
Arlene Shows
TSNN, Tarsus Group plc
Marketing Manager
375 Jaffrey Rd.
Peterborough, NH
USA 03458
Voice: 603-925-1160
Website: Visit Our Website
