TSNN Announces Online Replacement for Former Tradeshow Week 200 Database
Database of 12,000 events available to industry immediately. New TSNN DataSite research tool will drill down on largest shows; will be continuously updated and available 24/7 online.


PETERBOROUGH, NH, May 16, 2010 /24-7PressRelease/ -- Tarsus Online Media, a division of Tarsus Group plc, announced plans to launch the TSNN DataSite to provide in-depth information about the top trade shows in the U.S. The DataSite will be an online resource representing TSNN's ten years of data collection on trade shows in North America. The announcement comes a little more than a month after the closing of Tradeshow Week, the industry's only weekly print publication and publisher of the Tradeshow Week 200 Annual Directory.

"TSNN was born on the Internet and remains the only complete census of the trade show industry. With this rich database, we can drill down on the top 500 shows. Since the closing of Tradeshow Week was announced, our phone hasn't stopped ringing. Industry leaders have been calling on us to develop a replacement, and we feel that the TSNN DataSite is the perfect response to this continuing industry demand," said R.D. Whitney, CEO of Tarsus Online Media (USA).

The TSNN DataSite will be updated as information changes. Qualified and screened subscribers will have access to the information in real time 24 hours a day, seven days a week. An annual companion print publication will also be made available. Major industry sponsors have stepped forward as underwriters.

Probit Research of San Antonio, TX has been selected to work with TSNN to execute the project. "We were extremely impressed with their research capabilities," said Whitney. "Probit Research works with leading organizations such as Microsoft, Intel, Shell, and Oracle, to name a few," he added.

"Tarsus has taken the right approach by designing a best of class data collection effort that will produce high quality, valuable information, greatly benefiting the event and exhibition industry. By offering online access through the TSNN website, Tarsus is raising the standard for research and demonstrating their commitment to create actionable business intelligence. Show managers and suppliers alike will benefit from the knowledge that will be available," said Michael Patterson, Ph.D., CEO of Probit Research.

Also supporting the need for this project is the investment banking community. "All parties involved in the exhibitions industry - marketers, operators and investors - have a strong need for key industry metrics and benchmarks published by an independent source. This database from the industry professionals at Tarsus will provide an online resource for the trends and dynamics of the largest trade shows, which are a leading barometer of B2B Marketing," said Richard Mead, Managing Director, The Jordan, Edmiston Group, Inc. (JEGI).

The TSNN DataSite is expected to become the most widely used resource for industry professionals because of its flexibility and availability as both an online and print resource. It will be updated more frequently and contain more in-depth information than the Tradeshow Week 200 Annual Directory previously contained.

"With widespread industry support already, we expect that this resource will meet the needs of the event community and impact the way that we access information in the future," said Stephen Nold, president, Tarsus Advon, the Austin, TX-based division of Tarsus Group that will oversee the development.

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Press Release Contact Information:

Stephen Nold
Tarsus Advon
President
375 Jaffrey Rd.
Peterborough, NH
USA 03458
Voice: 512.310.0628
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