Email Marketing Expert Cites Research Revealing Effectiveness of Email Campaigns and Encourages Small Businesses to Try Boomerang.com's Risk Free Trial of BlastWizard
Email marketing firm Boomerang.com today announced for small businesses the availability of a risk free, 100 percent satisfaction guaranteed trial of BlastWizard, the company's award-winning email hosting tool.

PALO ALTO, CA, March 07, 2009 /24-7PressRelease/ -- Email marketing firm Boomerang.com today announced for small businesses the availability of a risk free, 100 percent satisfaction guaranteed trial of BlastWizard, the company's award-winning email hosting tool. Citing research indicating consumers' preference for email marketing communication and its likelihood of later prompting a purchase, email marketing expert David Kearney, CEO of Boomerang, touted the return on investment that customizable email campaigns for small businesses promise.

"Recessionary circumstances demand the very best yield for marketing dollars," said Kearney. "With research showing that an email marketing campaign has a positive impact on its recipients, the choice to employ one is compelling. The key is to use the right type of mass emailing solution for the type of business and objectives; small businesses need an email hosting tool that adapts and is customizable to their widely varying needs."

A veteran of MIPS Computer Systems and now CEO of Boomerang (http://www.boomerang.com), Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

Fifty-seven percent of U.K. consumers prefer email marketing as the form of communication they receive from businesses, according to G2 Data Dynamics research reported by Business Strata on Feb. 24. Additionally, email communication improves by the same percentage consumers' perception of the sending company and increases the chances that they'll make a subsequent purchase off-line or online, according to an email branding study from Epsilon cited on Feb. 26 in Biz Report.

Noting the apparent effectiveness of email marketing campaigns, Kearney encouraged small business owners to enroll in a free trial of BlastWizard:

http://www.boomerang.com/Info/satisfaction-guarantee

BlastWizard, a customizable email tool for small business, features a Total Satisfaction Guarantee from Boomerang. In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool":

http://www.salesforce.com/campaigns/appexchange/winner_best_app_2008.jsp

"A one-size-fits-all model for email marketing campaigns just won't deliver actionable leads for small businesses," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website:

http://www.boomerang.com/Page/TakeATour.aspx

Kearney continued, "But an email hosting tool that comes with the expertise of consultants who will do everything they can to adjust it to meet the individual client's needs stands a very good chance of delivering an exceptional return on investment -- the kind of results that recent research suggests is possible."

Several companies offer small business email marketing tools. Among them, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients. Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

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