Email Marketing Expert: Boomerang.com Wins 2008 "Best Mass Email Tool" from Salesforce.com
Email marketing firm Boomerang.com today announced that its email hosting tool, BlastWizard, won the 2008 "Best Mass Email Tool" from salesforce.com, inc.

PALO ALTO, CA, February 26, 2009 /24-7PressRelease/ -- Email marketing firm Boomerang.com today announced that its email hosting tool, BlastWizard, won the 2008 "Best Mass Email Tool" from salesforce.com, inc., the popular customer relationship marketing service provider. Email marketing expert David Kearney expressed gratitude for the award and welcomed small business owners to enroll in a free trial of BlastWizard, a product and service customizable to their needs.

"Boomerang is pleased that users' satisfaction levels prompted a popular provider of CRM tools to award BlastWizard with this distinction," said Kearney. "Any small business owner understands the value of individualized service. Often missing from the service mix of email hosting solutions, one-to-one attention to clients is a hallmark of Boomerang's. Users may integrate BlastWizard with widely used email applications and databases or further customize it to create email applications of their own, and Boomerang's experts help at every step."

A veteran of MIPS Computer Systems and now CEO of Boomerang (http://www.boomerang.com), Kearney has filled many roles in marketing and engineering for the high-tech industry. Before co-founding the award-winning email marketing firm Boomerang in 1991, he earned an MBA from Cornell University's S.C. Johnson Graduate School of Management. Kearney's articles on email marketing have appeared in business periodicals such as DM News, and publications such as AllBusiness have quoted him on his email marketing expertise.

In 2008, users of salesforce.com gave BlastWizard the most four-star and five-star ratings of any email hosting tool, qualifying Boomerang's product to receive that CRM provider's award of "Best Mass Email Tool":

http://www.salesforce.com/campaigns/appexchange/winner_best_app_2008.jsp

Noting the high ratings, Kearney directed small business owners to BlastWizard's free trial, which features a Total Satisfaction Guarantee from Boomerang:

http://www.boomerang.com/Info/satisfaction-guarantee

Several companies offer small business email marketing tools. Among them, Boomerang is alone in approaching email marketing for small business in a customized, tailored way to create individualized email campaigns for clients:

http://www.boomerang.com/Page/HowItWorks.aspx

Furthermore, Boomerang's consultants are able to draw on a legacy of experience that the company has with enterprise clients, whose needs for email marketing campaigns have imbued Boomerang with the kind of institutional knowledge that yields best practices.

"Experience with companies of many sizes, including the very largest, has honed BlastWizard into a truly adaptable tool for email marketing," said Kearney, who encouraged readers to learn more by watching video about Boomerang at the company's website:

http://www.boomerang.com/Page/TakeATour.aspx

"Small business owners who need email hosting tools can really benefit from a provider that has experience with enterprise clients," Kearney concluded. "Unlike the competition, Boomerang has that kind of legacy knowledge, which yields effective, targeted email marketing campaigns for small business."

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