KDPaine & Partners breaks PR Measurement cost barrier with new low-cost, fully customizable PR measurement tool
Measuring the effectiveness of marketing programs just got affordable for every communications professional with the launch of the DIY Dashboard by KDPaine & Partners.

/New Hampshire News Articles/ - Durham, NH-October 25, 2004 -- The first fully customizable, low-cost public relations measurement tool, the Do-It-Yourself Dashboard, was launched today by KDPaine&Partners. Designed to make good measurement affordable to every organization, DIY Dashboard enables organizations to tailor their measurement program to their specific needs. With a starting price of $50 a month, DIY Dashboard combines a web-based application with professional consulting to enable communications professionals to produce a communications dashboard with the metrics that they need to demonstrate their success.

"Communications and PR professionals have been telling us for years that the reason they aren’t measuring their results is because they can’t afford it. Now they can. By combining our consulting expertise with an easy-to-use, customizable and affordable system, we feel we've overcome the price barrier to measurement," explained Katie Delahaye Paine, CEO of KDPaine & Partners.

The DIY Dashboard system starts with an in-depth consultation with KDPaine & Partners to define the specific metrics that the client needs to track. Our developers then customize the application to produce data based on those specific metrics. "The system is incredibly flexible. If you have your own clips, you can start entering data right away and produce a performance report in minutes. If you don't already have clips, you can import data from Factiva, Nexis, CustomScoop, Cyberalert or any other XML feed. You then code the clips and instantly produce the requisite charts. Whether you are getting just a few clips a month, or thousands, the DIY Communications dashboard can grow with your needs," explains Paine.

Because the DIY Dashboard is an Internet-based application it can be instantly accessed anywhere in the world. So, for companies with overseas operations, DIY Communications dashboard guarantees that everyone in the organization is using the same metrics and same methodology to measure success.

The DIY Communications dashboard was developed by Oliver Gaudissart, Chief Technology Officer of KDPaine & Partners, LLC. Gaudissart and Paine have been developing measurement systems together since 1989. For more information, go to www.measuresofsuccess.com/diy.aspx.
or call 603-868-1550 for a demonstration.

KDPaine & Partners is a New Hampshire based consultancy that provides plans, products and services that help PR, Public Affairs and Marketing professionals measure their success and make better, more informed decisions for their organizations.

Press Release Contact Information:

Katie Paine
KDPaine & Partners
CEO
51 Durham Point Road
Durham, NH
US 03824
Voice: 603-868-1550
Fax: 603-868-3346